If you are fresh in online business and does have local attendance then I would indorse doing some Google My Business Profile creation and SEO stuff. Hire a well reputed Google ads agency and start advertising your online business and reach to your real viewers. You can as well do some indoor and outdoor signage advertising of your online business to become a local brand.

Businesses which are accessible on local list of Google and Bing incline to have further chances of spreading out to the nearby zones and ultimately nationwide (in your country. Consequently, advertising model would be:
• Local Signage campaigns
• Local SEO
• Local SEM/PPC campaigns

Hope this helps.

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